You feel trapped with your blog and you want to throw in the towel. Before making a premature decision, stop to think, because surely you have much to do and you can give much more than what you do.
Has a time come for you to learn how to better promote your blog for more traffic? Are you seeking to know how to get out of that pothole and get your blogs to your audience? In this article, I will be showing you how to promote your blog. Sometimes you want to throw everything away when you see that the blog stands and does not grow, you do not have to do it, give yourself one more chance and try different things. Surely with these tips, you will better promote your blog to your audience.
Make sure you have a constant flow of content. There is nothing worse than having a blog and not nurturing content. I know that sometimes we are not inspired to write, that it gives us a tremendous laziness to think about the topics we want to talk about and, above all, how to carry them out.
Creating new and fresh content is one of the most important guidelines, not only to boost the content of your Facebook fan page or in other social networks where you are, but also to optimise it for search engines. Google rewards all these sites with fresh, differentiated and quality content, so do not hesitate to spread this type of content. How can we achieve fresh and different contents?
Focus on your user niche. The more aware you are that you have to dedicate yourself to a type of user, the more likely you are to reach it. Do not do content simply by publishing something without knowing what, but go a step further. Think about what you want to write and who you want to address. Once you have it, which is the most important, make yourself an editorial calendar, research what you want to talk about and what format you want to give that content.
HOW TO PROMOTE YOUR BLOG
# 1 – Share on social networks
It is very basic but surely someone who is reading this post right now does not do it, They do not share their contents on social networks. Networks are an excellent platform, great, for blog promotion.
Some social networks have the option to promote your articles by paying a small amount and is a fabulous way to promote your blog, especially in the beginning where your content does not have much impact on their own.
# 2 – Let others share your content
You must make it very easy for people who want to share your content on social networks. You can use tools like Click To Tweet, a plugin that you may have seen in many blogs, where your blog readers can share the content with their friends on social networks.
# 3 – Share via e-mail marketing
In addition to sharing content on social networks, it is very interesting to do so through e-mail marketing. If you do not promote your blog via e-mail, I urge you to create a list of subscribers and take advantage of this method of promotion to share the contents of your blog. If your content is of good quality, many will be happy to visit, read and share.
# 4 – Internal Linking
To find and visit your blog, one of the secrets is to work well on SEO. There is a technique that works very well. The goal is that each post, each article you post, have one or two references to other contents of your own blog. With this, we are reducing bounce rate just by linking different pages.
# 5 – Guest Blogging
What is the Guest Blogging? Well, someone writes in your blog or you write in other blogs. The operation is simple. You can search the web for bloggers who write on the same or related niche. You can contact them and propose the exchange: I write on your blog and you write on mine. When the guest writes in yours or you write for theirs, a different content is given to your audience than usual, with new perspectives. Of course, quality is taken for granted! When you guest blog, you will have the possibility to link to your blog.
# 6 – In the variety is the taste
Give the user visual content that can be easily consumed on your blog. The visual contents are the most consumed on the internet, so look for images, infographics or YouTube videos.
# 7 – Review your content
Periodically review and update your content to achieve two objectives: improve positioning and re-disseminate it. If you have a post that needs a facelift because what you explain is past, update it and share it again. It will give you a good brand image as people will see that you are up to date and that you like to give updated content.
In addition, these updates will also allow you to work the network of internal links that we have mentioned before.
# 8 – Last technique – raffles and contests
People love gifts and this is a great technique to promote your blog and brand. The important thing is to plan everything very well, to know all the steps you are going to take. This avoids many mistakes.
For example, if you want to make your brand known, it would be normal for people to go to your blog and do something there: fill out a form, write a comment in a post …
At this point, we recommend a couple of tools that may be useful: Easypromos and Blonder. They will help you control the contest or lottery much better.
In conclusion, whatever you do, the most important thing is that you do not throw in the towel at the first time. Having a blog is hard work but it also gives you many joys and is a way of expressing what you want to tell the world, with your words and your impressions, but always being yourself. I am happy to share my few tips with you on how to promote your blog.
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