These are the digital influencers that make their readers buy, and disembark collaborations with brands along the way.
Personal style bloggers sometimes have a bad reputation: caricatured as pretty and unreasonable girls who dress up for their boyfriends who manage cameras and post their results on a WordPress blog. A year back, these independent publishers have developed a real force in the fashion industry, not only occupying front row seats in fashion shows but securing large campaigns and collaborations with brands, becoming regular guests in Television programs as of “Today”and “America’s Next Top Model” and turning their blogs into billionaire businesses. Some have become familiar names.
We choose to focus on those who write more about personal style than anything else. (That means letting go of the lifestyle and photography bloggers.) We take more international bloggers into consideration, since the Internet is global and everything. And we reduce it to blogs that cover women’s clothing more regularly than men’s clothing.
To determine the classification, we consider Followers of Instagram, Twitter, Facebook, YouTube, and Pinterest, as well as website traffic.
We speak with industry experts about who the advertisers they love are at the moment, and who moves most of the products through affiliate links.
Searches in Google News. The owners were rewarded for extending their reach beyond their own network.
After analyzing the numbers, really, the numbers were crunched, through Excel, we were rewarded with this list:
1. Chiara Ferragni of The Blonde Salad
Chiara Ferragni, 30, Italian, who now lives in Los Angeles, has the broadest reach of any fashion blogger on our list, with more than 11 million Instagram followers. She is a world star, as popular in Europe as it is in the United States. In addition, the links on your site generate traffic and conversions, according to many of the brands with which it has been associated. She appeared on the cover of the February issue of the Lucky magazine along with fellow bloggers Nicole Warne and Zanita Whittington.
2. Aimee Song of Style of Song
Song, 31, is an interior designer based in Los Angeles whose simple street-style shots have made her popular with brands and readers. Song also has an incredible number of Instagram followers, 4.7 million, and she has also worked hard to create her YouTube audience, with more than 220,321 subscribers to her channel.
3. Wendy Nguyen of Wendy’s Lookbook
However, another blogger based in L.A., Nguyen, 34, is best known for her YouTube channel, which currently has more than 664,422 subscribers with more than 1.1m Instagram Followers. (Her 2011 video, “25 ways to tie a scarf” has been seen more than 41 million times.) Nguyen’s point of view is unique in that she grew up in the adoption system and has opened up to your readers about your experiences.
4. Kristina Bazan of Kayture
Kristina Bazan, a 23 years old, and a Swiss model blogger has a remarkable reach on Facebook with more than 2 million likes, in addition to a large presence on Instagram, Twitter, etc. Bazan is one of the favorites of high-end brands: she has worked with Louis Vuitton, Hugo Boss, and Piaget, among others.
5. Julie Sariñana of Sincerely Jules
The 31-year-old blogger, who lives in Los Angeles, started her site in 2009, early, compared to many of her classmates. His easy and accessible style has translated well into his own line of shirts, printed with quotes that are often inspiring, occasionally irreverent. She has over 4.7 million follows on Instagram.
6. Rumi Neely of Fashion Toast
Neely, 34, launched Fashion Toast in 2007. Her particular style of blogging (publications loaded with cool clothes and model poses) has greatly influenced the generation of influencers who have followed her. Neely has previously collaborated with established brands in the past, she recently launched her own line. Are You Am I, a collection of non-slip dresses, tap pants and shirts with distinctive cut, is notable for its specificity. For fans who want to imitate Neely’s style, and there are many of them, there is nothing more perfect.
7. Nicole Warne of Gary Pepper Girl
One of the three bloggers who got the cover of Lucky in February 2015, Warne, 25, based in Sydney, first launched Gary Pepper as a vintage e-commerce site in 2009. Warne started blogging and modeling the products (clothing) as a way to promote the website. In 2011, she was one of the largest online vintage retailers in Australia. However, the young entrepreneur’s side project soon became the main event, and in 2012 she closed Gary Pepper’s e-commerce segment to focus on his blog-driven business.
8. Blair Eadie of Atlantic-Pacific
Eadie is based in New York, is best known for her accessible and educated approach to fashion. Eadie was based in San Francisco when she started the website, Eadie has worked as a retailer for brands such as Gap and Tory Burch, which means that she has a professional advantage when it comes to clothing publications. And brands like to work with it because it has a reputation for turning readers into buyers.
9. Julia Engel of Gal Meets Glam
Engel, 27, based in San Francisco, is seen as a promising person in space. She has already accumulated a large following on all platforms, from Pinterest to Instagram. Appealing to the same types of readers who love the beautiful aesthetics of Lauren Conrad, the Engel site is easy to navigate, with many opportunities to buy affiliate links.
10. Nicolette Mason of Nicolette Mason
Mason, who writes a monthly column for Marie Claire and designed her own collection for Modcloth last fall, is one of the most sought-after bloggers working at the moment. The 31year old writer played a role in the promotion and social media at Ava & Viv, Target’s new plus-size collection, and is also an emerging television personality offering advice on programs such as “Today” and “Good Morning America.” ” Mason is notable because she uses her blog as a platform to discuss larger social issues, such as race, sexuality and body image.